Julija Moroz

Julija Moroz is a fashion and jewelry designer.
She is always been intrigued by fashion and the possibility (ability) that fashion gives you to change your look by having a different style or new details in your garment.

"Fashion is such a broad area to explore […] it is incredible how different you can be".
See her profile on Facebook


Merry Christmas.

This young blog is on line from last August, but we grew a lot in those months.
We would like to thanks all the designer, illustrators, stylist and photographer that support us. 
A special thanks to 1900, Alen, Allisa, and Tom : they made possible our first exhibition in Shanghai.

We wish you a Merry Christmas.


Maria y Limjoco

Maria y Limjoco is a jewelry designer based in Paris.

gloves pin necklace black - Photographer:  Timi Sace

Originally hoping to learn and master the secrets of the French clothing industry, Maria y Limjoco decided to fly to Paris.  However, things don’t always go as planned and so one day she found herself detouring to the direction of the jewelry industry.  It was in Crystal Mosaic, a shop in Paris specializing in crystal-encrusted jewelry and art objects, where she first learned the art of jewelry-making while working as a jewelry artist.


First Exhibition

Below you can read the introductions about the four capsule collections showcased at the first exhibition in Shanghai, by four different designer.

This collection gets inspiration by the wood window shutter, and a memory of simple daily life gesture.
A piece of wood without extra decoration and ornaments [sakura] reflects on us mood of joy, sadness and excitements. From all this feeling he develop this collection.
Light flown dresses, pleated skirts, and tops in silk in combination with light woolen coats make the collection. The color combination is in the shades of gray with accent on washed pink, green tones, and mustard color. 
Contact the designer: Alen Poropat

African wildlife.
All the collection is focus on the icon of the Lion, the king of the jungle.
The lion is wild and strong yet it gives protection to his family; it is a perfect symbol that represents hardness and softness at the same time.
This is an ideal representation of the relationship between young men and women.
The garment fittings are all oversize to bring the grand feeling from the lion. The combination of fur, wool and leather make this collection warm, soft and hard at the same time.
Contact the designer: Allisa Vallentine

Glamour China.
China has a real impact on his creation; the daily environment, the juxtaposition of western and eastern culture, the contradiction of a developing country are a constant source of inspiration.
The results of this process and analysis are glamorous dresses covered of gold sequins mixed with rough and rustic element of the daily life, like old customized military coat.
Contact the designer: Tom Eloi Gobles

All his collection his inspired by Confucius word 闻.
This word has different kind of meaning. If you read it as a verb it means “to smell / to hear”, but as an adjective is “famous / well know”.
Often overlooked in Confucian ethics are the virtues to the self, namely sincerity and the cultivation of knowledge. Virtuous action towards others begins with virtuous and sincere thought, which begins with knowledge.
Contact the designer: 1900 (杨树)



Abigail Arbel

Abigail Arbel loves to tells story by clothes, accessories, and color. She uses fashion to speak about real life, where each person has his own style.
"Fashion is a form of storytelling […] we can adorn our selves in our fantasies".

She works as a designer, as well as a trend consultant. Her biggest challenge is to incorporate specific inspiration, new trends, and ideas into design.


Zhenya Zhuravlyova

Zhenya Zhuravlyova is a landscape architect; however she likes to explore the fashion design field. Especially what concern fashion drawing.

Her dream is to move to Paris, the capital of haute couture. Marc Jacobs and Karl Lagerfeld are her mentors about fashion.


Sarah Bang Hansen

Sarah Bang Hansen, as a fashion designer, likes to explore, to analyze, to examine the texture and consistence of fabric. 

She elaborates plane cotton with rust; she applies hand made knitwear processing to wide cotton stripes; and she drapes wool fiber to create dress.
During her design process she works with "the weight, the sound, the movement of the gowns".


Julie Ng

Julie Ng, as she signs her works, is an active wear fashion designer.
"Active wear needs specific and special attention of detailing whilst designing […] the product must be practical under physical performance."

The work of analysis, research, ergonomic study for the shape, and new textile present on the market, is more close to product design, that to fashion.


Yi-Lin Cheng

Yi-Lin Cheng is a spontaneous and full of joy young designer.
She is really talented as a fashion illustrator and her mentor are R. Gruau and A. Lopez.

"I love drawing […] I will love to be a fashion illustrator of the 50's and 60's […] and fashion illustrator was the reason I chose fashion as a major".
She use any kind of media, but usually she draws using pantone marker and pencil.


Steve Michaelson

Steve Michaelson is a free lance designer specializes in men activewear and sports apparel.  However this type of design chose him, not vice versa.
During the '90 he was working as an illustrator and graphic designer, while he got a temporary work at Adidas America Apparel Design Department in Portland.

"At the time Adobe Illustrator was a relatively new thing to the Apparel Design world […] I was really fast on Illustrator and could do the production work for all of the designers in the department. So they kept me".


Hannes Gade

Hannes Gade, as a student,  was a designer at 360°, who likes to experiment different design field.
He realized his affinity for fashion while he was developing a concept for graphic design, during his study in industrial and communication design.

More he was working on project related to fashion design, more his passion for fashion increase.


Purple Accessories

Purple Accessories is a design studio located in Rome, Italy. They have handmade and unique design; and they mix together raw material, fun and toys.
Purple Accessories born when three designer, with they own brand, choose to work as a team because "three different minds create something magic".

According to them design means create new and useful items for out time and society, something that is at the same time eco and unlike anything else.
Web site and Facebook.


Olga Kasianova (Ольга Касьянова)

Olga Kasianova is a visionary designer that follow her intuition and feeling in her design, while she is trying not to depart too much from the global trends.

Every time she starts a new collection, she observes what is going on in the cultural activity (arts, music, movies) and in the social surrounding: "it is very important for any designer to follow all that is happening and events that take place next to you , but also in the whole world".


Francesca Paolin

Francesca Paolin became a fashion designer for make her own garment, her own style, for not being a trend follower: "during the 80's and 90's I did not like what was on trend […] shoulder pads and loud jewelry […] or just black color".
Photographer: Roberta De Min; Model: Alessandra Prian.
As well, she is interested in the connection between personality and body language express by the cloths and color you are using in you daily life: "I am fascinated by people, their individual style and their personality".


Euna Jung

Euna Jung loves to design women wear because it can be decline into many different style. Also "is an understanding and respecting women's body form and shape […] confidence and love of oneself'.

Her design is modern and chic, however effortless.


Stathis Samantas

Stathis Samantas is a shoes designer.
He studied industrial design, and he has good skill in prototype construction and model: essential ability for a good and comfortable result.

"Making a shoe is a real construction and everything should be in perfect condition. The materials, the sole, the heels".


Stephanie Swann

Stephanie Swann is a fashion photographer.
She love story telling, but she is also passionate about fashion, styling and textiles: "I can get very excited about the way a fabric drapes, transparency, silhouettes, colour and texture".

The creative journey, from the evolution of the idea to the polished final images, the collaboration with designers and make-up artists who have a vision, "it's fascinating".  


Elena Capoccia

Elena Capoccia lives in Rome.
She is a talented fashion illustrator with a passion for fabrics. She can recreate the feeling of print and pattern in an amazing way by pencil and marker.


Ruan Kitchener

Ruan Kitchener lives in London.
He specializes in women wear and his style is feminine and romantic. His graduated collection was presented at the Showcased during the London fashion week in June 2010.

Designer: Ruan Kitchener Photographer: Stefania Swan



Veronika Brusa

Veronika Brusa is a fashion designer from Switzerland.
She use to live in Warsaw and Buenos Aires, and since 2010 she lives in Shanghai.

Personal data
Her collection are available in the city of Basel, Zurich, Lucerne, St. Gallen, Monthey, Fribourg.


Itee Soni

Itee Soni is from India, but she works in Shanghai.
Her design is striking and fun and yet eminently wearable. She follow the eco-fashion style producing all her garment using organic fabrics or recycled fiber.

Personal data.
Studio n5, Lane 169, Jiashan lu, Shanghai - China.



Sustainable design, an hot topic nowadays, is the philosophy of designing physical object to comply with the principles of economic, social and ecologic sustainability. And eco-fashion is part of this growing philosophy and trend of sustainability.

Fashion designers, after the consumerism trend of the 1980s and 1990s, are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials (recycle wool, recycle polyester from plastic bottle, and bio natural fiber) and socially responsible methods of production.


Norman Choi

Norman Choi is a Korean designer.
He lived in Canada and China; as he said: "different cultures and lifestyles were my eye openers".


Andrea Hrnjak

Andrea Hrnjak is a designer that get most of her inspiration from the Victorian era and the 1920s.
Her style is black and white, and a lot of polka dots.

Below you can see a video of her last illustration work.

Previous video.


Snow Lee

Snow Lee is a young chinese fashion designer; she develop her skills in Shanghai, a city where young people are fashionable and there are a lot of different sub cultural at the same moment that inspire her.


Fabian - Chen Xiang Hao

Fabian (Chen Xiang Hao) is from Macau, China.

He has been living in Shanghai since 2008, and in this cosmopolitan city he became aware about sportswear, and his design process had been influenced by it.


Christine Adelina

Christine Adelina has a passion for fashion, literature, and history.

Her favorite novel is Alice in Wonderland, because it is set during the Victorian era; also she has been influence by gothic subculture.


Mood box

On the 8th of October, the brand mood box, designed by Niki, did the opening for the Rock Fashion Show.


Nick - Nie Yu

Nick (Nie Yu) is a young designer down to earth.

During his design work, he loves to research different kind of approach to develop clothes as well as new printing methodologies. All those things can bring him very far away; but he always considers  the market, and the trend of the moment.


1900 - Yang Shu

Yang Shu (杨澍) last spring participated at the Chinese version of Project Runway, 创意星空, season 3.


Niki - Xu Qin

During last spring Shanghai fashion week, Niki - Xu Qin - came out with an unique collection. A woman sportswear collection in the tone of blue, red and white.

Personal data.
Since her childhood Niki loves fashion, and, after few year as a lecturer in SWPU University, she decided to make her dream real.


Felicia Ardelia

Felicia Ardelia is from Indonesia as well, she used to live in Malaysia, Beijing and Shanghai (China), and now she is in Singapore.

As a designer, her style change drastically in Beijing, were she was no more afraid to dress something unusual, to be different. Each place where she lived influence her somehow, and more the cultural was different from her personal background, more the influence was strong.


Natalia Kiantoro

Natalia Kiantoro, but - as she said: "You can call me Natalia." - is a designer surrounded, since she was a kid, by the fashion world.
She loves to be creative using different media, play around with fabrics, matching clothes and accessories.

Personal Data.
Natalia Kiantoro is from Indonesia.


Lauren Elissa Pilgreen

Lauren's design approach has been influence by American and Chinese culture as well.
Different kind of beauty, different kind of lifestyle, different kind of need, allow her to explore her idea with an open mind.

Personal data.
Lauren Elissa Pilgreen is a young and talented designer.
She stayed in Los Angeles, California; and Shanghai, China.
Now she is going to explore London, UK.


Allisa Vallentine

Allisa Vallentine is a young fashion designer from Indonesia; she loves to explore the fabric feeling like touch, sound, and sight, for making evening gown.


Ignazio Lucenti

At Motion Graphics Italian Festival we met Ignazio Lucenti.

Personal Data.
Ignazio Lucenti is from Italy and he works as a graphic designer. He is humble and shy, despite his knowledge as a designer.


Alen Poropat

Alen Poropat is from Croatia; but he studied fashion design in London, and now he lives in Shanghai. From Europe to Asia, but always cosmopolitan city. As he says “My design gets inspired by lifestyle in the city, and little things that catch my eyes”.
He likes to work with prints because they can express in a strong way, on t-shirt, any kind of message he want to communicate. In fact, he became a fashion designer to express his idea in a practical way and to challenge himself by finding new solutions.


Tom Eloi Göbels

As a first designer: Tom Eloi Göbels
He took a long journey before he become a fashion designer. During this "going around" he explored different kind of field not related with art/design. He accumulated an unusual knowledge for a designer; those knowledge makes his point of view unique.

Personal data.
Tom Eloi Göbels is from Liège (600.000 people) in Belgium (10.000.000 people); currently he is living in Shanghai (23.000.000 people).