Shalini Ahuja

"Fashion is passion": the designer who goes by this phrase is a young Delhi based accessory maker Shalini Ahuja. 

Her label specializes in vivacious footwear, bags, belts, lap top covers, and I-pad covers.
Shalini designs the collections and Indian artisans produce them; it is an interesting combination between the traditional beauties of hand painted leather and contemporary design.

The IOU Project

The IOU Project offers scarves, shirts and dresses; and it creates a direct link between weavers and artisans.

How it works.

Each item is unique because it starts with one particular piece of hand-woven cotton fabric called a madras check.

These fabrics are collected from weavers in the southern Indian state of Tamil Nadu, where the craft has been practiced for centuries. From there it goes to a participating manufacturer in Europe. 

Individual items are cut from a particular madras check, ensuring no two items are quite the same. 

The items are sold only through the IOU Project website, however an individual can become a reseller of any particular item.

An experiment to rethink how goods are produced and sold in a way that benefits everyone.