Lucia Russo is the designer behind this fresh label designed for young and urban women.
Her first steps in the fashion industry happened by winning important contest. During summer 2010 Lucia won the "Roberto Cavalli 40th Anniversary Contest", and her print pattern capsule collection was display on Roberto Cavalli's facebook profile; the following year, Lucia designed a capsule collection for the competition "Max Mara Fashion Group is looking for Young Designer" and her collection was sold under the label SportMax.
Glamour interview.


Debora Zavaglia

Debora took a long journey before she could follow her real passion and fulfill her dreams: to be a fashion designer.
Debora has a deep interest in history and fashion history is just her field: on the base of all her information of outstanding designer form the past (Coco Channel is one of her favorite) she got a lot of idea and concept for develop her own style.


Susanna Cornet

Susanna Cornet, since she was a child, was always passionate about fashion and the 24th February 2010 she made her debut as a designer during the Milan Women Fashion Week on the Next Generation Runaway promoted by the National Chamber of Italian Fashion.
After this debut, she kept working on her brand, developing her own style for urban women.
Web Site.


Ryuya Ohishi

Ryuya Ohishi developed his fashion background in Japan, he is from Hiroshima, and his first design outfit was a Comme Des Garçons piece.
Ryuya's collection was on the catwalk of Next Generation, the Milan Fashion Camber's fashion competition for upcoming designers, during the last F/W 13/14 Milan fashion week.
Ryuya, as he learned from one of his favorite designer, Martin Margiela, deconstructs the pieces in his collection, adding cut and seam line to have different shape and volume effect.
Asymmetric button on blouse and vest, wide necks draped, comfortable skirts in different length that emphasize the waistline and then they flow down in more and more volume. An interesting interpretation of the new look.



It is amazing that -finally- also in Milan, one of the Fashion Capitals, fashion happening are becoming more open.
Following the concept of the International Furnishing Accessories Exhibition (Salone del Mobile), a week that every April involves: designer, buyers, students, and person seeking new concept and a new approach to art. During this week most of the happenings are open to everyone is interested about them; in Milan there are art performances and temporary installations: a great way to involve every one to the furniture design word.
NUDE: M. Gaspari and F.Liberatore; NEXT GENERATION: R. Ohishi, M. Garcia Abad, L. Ji Young Jang, and I. Zoboli
After several years of invite-only-events; the fashion system realized that the open-event concept was useful to keep the interest on fashion, especially in a crystallized situation like the one we have here in Milan, where famous and well know brand were dictating the timing of the fashion week, and the new talents had few chance to be shown.
The new concept line of the Milan Fashion Camber, that dedicate an entire show to new upcoming designers at Castello Sforzesco, plus an exhibition room near Piazza dei Mercanti for the entire fashion week (where selected designers can present their collection and showcase their work), is a remarkable step. And over the top, both this initiatives are open - every one can sneak inside and take a look to the collections. Have a little chitchat with designers. Get in touch with a fashion world that is less glamour, and more close to us.
Finally: fashion meets people.