The IOU Project offers scarves, shirts and dresses; and it creates a direct link between weavers and artisans.
How it works.
Each item is unique because it starts with one particular piece of hand-woven cotton fabric called a madras check.
These fabrics are collected from weavers in the southern Indian state of Tamil Nadu, where the craft has been practiced for centuries. From there it goes to a participating manufacturer in Europe.
Individual items are cut from a particular madras check, ensuring no two items are quite the same.
The items are sold only through the IOU Project website, however an individual can become a reseller of any particular item.
An experiment to rethink how goods are produced and sold in a way that benefits everyone.