Debora Zavaglia

Debora took a long journey before she could follow her real passion and fulfill her dreams: to be a fashion designer.

Debora has a deep interest in history and fashion history is just her field: on the base of all her information of outstanding designer form the past (Coco Channel is one of her favorite) she got a lot of idea and concept for develop her own style.
www.deborazavaglia.it

Susanna Cornet

Susanna Cornet, since she was a child, was always passionate about fashion and the 24th February 2010 she made her debut as a designer during the Milan Women Fashion Week on the Next Generation Runaway promoted by the National Chamber of Italian Fashion.

After this debut, she kept working on her brand, developing her own style for urban women.
Web Site.

Ryuya Ohishi

Ryuya Ohishi developed his fashion background in Japan, he is from Hiroshima, and his first design outfit was a Comme Des Garçons piece.

Ryuya's collection was on the catwalk of Next Generation, the Milan Fashion Camber's fashion competition for upcoming designers, during the last F/W 13/14 Milan fashion week.
Ryuya, as he learned from one of his favorite designer, Martin Margiela, deconstructs the pieces in his collection, adding cut and seam line to have different shape and volume effect.

Asymmetric button on blouse and vest, wide necks draped, comfortable skirts in different length that emphasize the waistline and then they flow down in more and more volume. An interesting interpretation of the new look.

REPORT #11

It is amazing that -finally- also in Milan, one of the Fashion Capitals, fashion happening are becoming more open.
Following the concept of the International Furnishing Accessories Exhibition (Salone del Mobile), a week that every April involves: designer, buyers, students, and person seeking new concept and a new approach to art. During this week most of the happenings are open to everyone is interested about them; in Milan there are art performances and temporary installations: a great way to involve every one to the furniture design word.

NUDE: M. Gaspari and F.Liberatore; NEXT GENERATION: R. Ohishi, M. Garcia Abad, L. Ji Young Jang, and I. Zoboli
 

After several years of invite-only-events; the fashion system realized that the open-event concept was useful to keep the interest on fashion, especially in a crystallized situation like the one we have here in Milan, where famous and well know brand were dictating the timing of the fashion week, and the new talents had few chance to be shown.
The new concept line of the Milan Fashion Camber, that dedicate an entire show to new upcoming designers at Castello Sforzesco, plus an exhibition room near Piazza dei Mercanti for the entire fashion week (where selected designers can present their collection and showcase their work), is a remarkable step. And over the top, both this initiatives are open - every one can sneak inside and take a look to the collections. Have a little chitchat with designers. Get in touch with a fashion world that is less glamour, and more close to us.
Finally: fashion meets people.

REPORT #10

Few days to go to the MWFW.
 

Here you can have the schedule for the fashion show around the city. If you are looking for new upcoming deigned, the 26th of February display in the amazing environment of the Sforzesco Castle, you can watch the fashion show for the NEXT GENERATION, organized by Italian National Fashion Camber. 

As usual there is WHITE, in via Tortona; and for the first time SUPER, located in the old fair trade area.
Get ready to be busy and amazed by the glamor of fashion.

Cool Hunter Italy

Next month there is going to be the Milan Women Fashion Week (20-26 February 2013), and this is a great opportunity for new designer to be showcase during this fashion week.

Cool Hunter Italy is a cultural association that promotes new fashion designer under 35 years old.
Cool Hunter Italy gives a valid support to emerging fashion designer to develop their collection by giving them useful link with manufacture factory for the production; good communication, both on press and on-line; and a distribution through e-commerce and selected shop.
Cool Hunter is promoting event as well; and right now they are looking for emerging talents to be showcased at Palazzo delle Stelline during next MWFW.
Believe in your talent, and try your self.

COLOR NATURAE

In few days time, the MWFW is going to rules Milan. Famous brands are going to dominate the international fashion media and blogs; on-line Vogue is going to update his page several times per day with post and photos by the catwalks; consumerism is going to be celebrate.

Before that press orgy, I want to introduce COLOR NATURAE. This brand, founded in 2005 by few young designers, believes in the environmentally compatible use of natural fiber like merinos wool, alpha, cotton, and linen colored by natural and non-toxic dyes.

Competition

For celebrate one year of life, Design: Generation 2.0 promotes the design competition: "from globalization to individuality".
To receive any further information, contact the following e-mail: designgeneration20@gmail.com.