Lucia Russo is the designer behind this fresh label designed for young and urban women.
Her first steps in the fashion industry happened by winning important contest. During summer 2010 Lucia won the "Roberto Cavalli 40th Anniversary Contest", and her print pattern capsule collection was display on Roberto Cavalli's facebook profile; the following year, Lucia designed a capsule collection for the competition "Max Mara Fashion Group is looking for Young Designer" and her collection was sold under the label SportMax.
Glamour interview.


Debora Zavaglia

Debora took a long journey before she could follow her real passion and fulfill her dreams: to be a fashion designer.
Debora has a deep interest in history and fashion history is just her field: on the base of all her information of outstanding designer form the past (Coco Channel is one of her favorite) she got a lot of idea and concept for develop her own style.


Susanna Cornet

Susanna Cornet, since she was a child, was always passionate about fashion and the 24th February 2010 she made her debut as a designer during the Milan Women Fashion Week on the Next Generation Runaway promoted by the National Chamber of Italian Fashion.
After this debut, she kept working on her brand, developing her own style for urban women.
Web Site.


Ryuya Ohishi

Ryuya Ohishi developed his fashion background in Japan, he is from Hiroshima, and his first design outfit was a Comme Des Garçons piece.
Ryuya's collection was on the catwalk of Next Generation, the Milan Fashion Camber's fashion competition for upcoming designers, during the last F/W 13/14 Milan fashion week.
Ryuya, as he learned from one of his favorite designer, Martin Margiela, deconstructs the pieces in his collection, adding cut and seam line to have different shape and volume effect.
Asymmetric button on blouse and vest, wide necks draped, comfortable skirts in different length that emphasize the waistline and then they flow down in more and more volume. An interesting interpretation of the new look.



It is amazing that -finally- also in Milan, one of the Fashion Capitals, fashion happening are becoming more open.
Following the concept of the International Furnishing Accessories Exhibition (Salone del Mobile), a week that every April involves: designer, buyers, students, and person seeking new concept and a new approach to art. During this week most of the happenings are open to everyone is interested about them; in Milan there are art performances and temporary installations: a great way to involve every one to the furniture design word.
NUDE: M. Gaspari and F.Liberatore; NEXT GENERATION: R. Ohishi, M. Garcia Abad, L. Ji Young Jang, and I. Zoboli
After several years of invite-only-events; the fashion system realized that the open-event concept was useful to keep the interest on fashion, especially in a crystallized situation like the one we have here in Milan, where famous and well know brand were dictating the timing of the fashion week, and the new talents had few chance to be shown.
The new concept line of the Milan Fashion Camber, that dedicate an entire show to new upcoming designers at Castello Sforzesco, plus an exhibition room near Piazza dei Mercanti for the entire fashion week (where selected designers can present their collection and showcase their work), is a remarkable step. And over the top, both this initiatives are open - every one can sneak inside and take a look to the collections. Have a little chitchat with designers. Get in touch with a fashion world that is less glamour, and more close to us.
Finally: fashion meets people.


Isha Pimpalkhare

Isha Pimpalkhare is a textile designer form India.
"I have grown up watching different textiles - as she says - and their history and traditions […] those textile have always intrigued me […] choosing textile design as a career came quite naturally".
She likes to experiment new fabrics manipulation on natural fibers, or to fold unwoven fibers with origami pleat to have three dimensional effects.



Few days to go to the MWFW.

Here you can have the schedule for the fashion show around the city. If you are looking for new upcoming deigned, the 26th of February display in the amazing environment of the Sforzesco Castle, you can watch the fashion show for the NEXT GENERATION, organized by Italian National Fashion Camber. 
As usual there is WHITE, in via Tortona; and for the first time SUPER, located in the old fair trade area.
Get ready to be busy and amazed by the glamor of fashion.


The Fox & the Hound

Last weekend I had some free time to play with my new camera, my friend's slippers ballerina and some newspaper.
I came out with the concept of "The Fox & the Hound", an old Disney movie.
The softness and romantic mood of the ballerina is in juxtaposition with fold papers and the straightness of its lines.
This shooting was a testing of my new camera, and I might say that the money spent on it were worthy.
Here you can have a look to the shooting.


Giusy's ballerina.

Giusy is passionate about '50s, knowledgeable in sewing, and always looking for comfortable, cozy and cute stuff to wear at home.  
Giusy' s new S/S ballerina collection is in lace and saturated colors, like dark blue and pistachio green. The elastic strip all around the instep makes them easy to wear and remove, and the thick sponge in the sole guarantee a good thermal insulation.


Andrea Hrnjak

Andrea Hrnjak has a background in the fashion industry, while her style use to be Gothic and dark.
It is been more or less a year that she began to develop delicate fashion illustration, where beautiful dolls and awesome animals (like little deer, husky and owl) were drawn just in pencil or with black mark as a media.


Claudia la Mattina

Claudia la Mattina is a fashion designer in charge of the quality control of few children wears lines; and because of this job she is often traveling in China (Shenzhen province) and Turkey. 
Photo by Claudio Vignola
However her Italian root, with a special link to Sicily couture, influenced her first fabric jewelry collection. Her first collection that came out entirely design and produced by her: a collection that speaks about her true passion for art and textile, and that gave to Claudia the satisfaction to create something beautiful by her own. 



LOR is a new woman wear brand based in Milan (Italy) born by Laura and Rosa's true passion for fashion.
Rosa is behind the sketches and flat drawing, while she and Laura follow all collection steps.
The philosophy behind LOR are timeless outfit made out with high quality Italian fabrics mostly in pastel colors; also the prototypes and final outfit are developed in Milan, in a small laboratory, to guaranty a product that is entirely Made in Italy.
Web site.


Nadia Gozzini

Progetto Atelier is a fashion brand that base is philosophy on recycling fabrics, and Nadia Gozzini is the designer behind it. 
She is an expert in sawing, and she uses oddments factory fabrics and old clothes to design and create simple and clean garments.
According to the oddments size, pattern and color, she combine them using the patchwork technique to make coat, t-shirts, skirt and trousers in a urban and births style. 


Soojin Kang

Soojin Kang is specialized in women knitwear design and she won the second edition of of Feel the Yarn competition held in Pitti Immagine Filati in July 2011.
This competition aims to introduce new designer who has a distinguished creativity to valorize the yarn by experimental knitting techniques and a sensitive color combination.


Cool Hunter Italy

Next month there is going to be the Milan Women Fashion Week (20-26 February 2013), and this is a great opportunity for new designer to be showcase during this fashion week.
Cool Hunter Italy is a cultural association that promotes new fashion designer under 35 years old.
Cool Hunter Italy gives a valid support to emerging fashion designer to develop their collection by giving them useful link with manufacture factory for the production; good communication, both on press and on-line; and a distribution through e-commerce and selected shop.
Cool Hunter is promoting event as well; and right now they are looking for emerging talents to be showcased at Palazzo delle Stelline during next MWFW.
Believe in your talent, and try your self.


La Bottega della Gagiandra

Ecological fashion was one of the important issue brought up by greenpace with the DETOX theme in the last trimester of 2012, so I guess it is appropriate promoting La Bottega della Gagiandra
Their motto is: recycling old materials by rediscovering traditional Italian knowledge as hand work and creativity. 


Cristalplant: Design Competition

The best way to begin the new year is by promoting this bath competition that promotes new interior designer. Every designers born after 01/01/1973 can participate.
Submission date: 8 February 2013