Norman Choi

Norman Choi is a Korean designer.
He lived in Canada and China; as he said: "different cultures and lifestyles were my eye openers".

His style is dark, Gothic, influenced by the writer W.T. Beckford; but also because, since he can remember, he has in his mind the image of a young lady wearing a black dress that catches everyone's eyes.

His last work was inspired by jelly fish; but he focused on the dangerous part of them (nematocysts) instead that the beauty of their movement in the water. So the final work appear to be darker (black) and a little bit punk style to express its' dangerousness (toxicity).

According to him good designs are refreshers in our repeated and stuffy lives. "Unexpected works are fun to see and make our lives richer".

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