B'Sbbe

B'Sbbe is an Italian Brand from Prato, near Florence, one of the most famous Italian area for knitted fabrics manufacture.
The brand name comes form a turquoise stone form Arizona, that, along with a red wool string, is a sign of good luck and true love for nature and life.

As well, the brand's name, B'Sbbe, is representative of the brand philosophy because this brand is promoting a critical message against pollution and wild exploitation of human and natural resources by developing all the collections with organic fabrics and by using no toxics dyeing process.

www.bsbee.com

Eco-fashion

Sustainable design, an hot topic nowadays, is the philosophy of designing physical object to comply with the principles of economic, social and ecologic sustainability. And eco-fashion is part of this growing philosophy and trend of sustainability.

Fashion designers, after the consumerism trend of the 1980s and 1990s, are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials (recycle wool, recycle polyester from plastic bottle, and bio natural fiber) and socially responsible methods of production.

For more information: national association of sustainable fashion designers.
And also: "Sustainable Fashion and Textiles: Design Journeys".