Since she was a child, Jennifer Hockenhull has been surrounded by fashion: her grandmother owned a tailoring business, her mother is an expert seamstress and her father is a print engineer. Becoming a designer was in her DNA.
As well she was always found in drawing and making textures on paper; and pattern and women wear are her specialties.
For her BA collection, she was inspired by the anatomical drawing of the 16th century. "I began to develop their own drawing styles in to print […] and I developed a new technique with Silicon Based Pigments to create a different surface and structured to the fabrics".
The fabric elaboration allow her to be more bold, and following her favorite designer like Helmut Lang, Hussein Chalayan and Tibi, she focus on the shoulder and patterns.
She juxtaposed light fabrics like chiffon and silk to stiff wool crepe and silicon, and at the same time her palette color has vivid pink that clashes with subtle greasy to obtain an unique result.
According to her a designer should be "reactive to the social climate […] always in love in finding new design solution".