In few days time, the MWFW is going to rules Milan. Famous brands are going to dominate the international fashion media and blogs; on-line Vogue is going to update his page several times per day with post and photos by the catwalks; consumerism is going to be celebrate.
Before that press orgy, I want to introduce COLOR NATURAE. This brand, founded in 2005 by few young designers, believes in the environmentally compatible use of natural fiber like merinos wool, alpha, cotton, and linen colored by natural and non-toxic dyes.
The philosophy behind this brand is the ecological use of fabrics, and a total rejection of fashion trends. Each season, the collection evolution follows the design's mood and the new industry technique to manufacture jersey, nothing else. 
"Color Naturae represents the need to re-elaborate the relationship between clothes and the environments."
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